Cord Partners Pioneers Affordable Pricing Structure

Until today, many parents were forced to discard umbilical cord blood because they could not afford the initial enrollment and processing fee required at the time of birth. The fee most cord blood banks, usually exceeding $1,500 and more than $100 per year thereafter, is now being challenged with the new Cord Partners Annual Payment Option. The plan is simple: No money down and no payment until six months after the child is born.

By allowing parents the ability to defer the first payment of $269.00 for six months from the day their baby is born and pay only $269.00 annually for the next 17 years, pending credit approval, parents are able to focus on the other pressing expenses they face after childbirth. The annual fee covers the complete cost of a collection kit, 24/7 customer support, coordination of pick-up and delivery by a certified medical courier service, testing and processing of the cord blood sample and cryogenic storage.

Cord Blood America chairman and CEO, Matthew L. Schissler stated: "I can't tell you how proud our company is to be the pioneer of affordable cord blood storage services. This is truly a monumental day for Cord Blood America, our customers, partners and shareholders. Our revolutionary new annual payment option gives parents that want to save their baby's stem cells now, but can't afford to because of the initial pricing barrier, an opportunity to do so through deferred payments."

Mr. Schissler adds, "This payment option also provides doctors with an affordable plan to offer their patients when discussing the importance of storing umbilical cord blood stem cells, ultimately making it easier for new parents to make this significant decision as early as possible. Cord Blood America strives to be at the forefront of this industry. In doing so, it is essential that we get the message out to all parents that they can afford this potentially life-saving opportunity."

National Media Campaign

To raise awareness of this revolutionary pricing program, Cord Blood America is now preparing to launch a significant national media campaign that will target major and niche media outlets across newspaper, magazine, radio, Internet and television.

Matthew Schissler Goes "Beyond The Press Release"

Please join Mr. Schissler as he goes "Beyond the Press Release" to provide shareholders with an audio address that further discusses and explains the strategic importance of this new pricing structure. The address will be available on the Cord Blood America Investor Relations Hub at http://www.agoracom.com/ir/cordbloodamerica on or before Wednesday, September 7, 2005.

This press release is available on the Cord Blood America IR HUB for investor commentary, feedback and questions. Investors are asked to visit http://www.agoracom.com/IR/CordBloodAmerica. Alternatively, investors are asked to e-mail all questions and correspondence to CBAI@agoracom.com, where they can also request addition to the investor e-mail list to receive all future press releases and correspondence directly.